Rebecca Murdoch

LOGO ITERATIONS

Graphic Design

YEAR

2022 - Present

CLIENT

Amplitude Studios

Humankind

Amplitude Studios

Humankind

ROLE

Logo Design

Graphic Design

Logo Design

Graphic Design

LOCATION

Paris

CHALLENGE

Design logos and assets to be used for marketing updates for Humankind, a historical, strategy video game.

Each logo was required to integrate the original Humankind hand logo at its centre and be sized and shaped appropriately to fit with the text of the original logo.

Given the historical nature of the game, every update was named after a culture or historical figure. With all representations in Humankind being historically precise, it was imperative that logos and designs also adhere to this standard.

Designs were to conform with the brand art direction and maintain coherence with previous logo iterations. Additionally, each design was to feature a unique colour palette to clearly distinguish itself from other update designs.

Design logos and assets to be used for marketing updates for Humankind, a historical, strategy video game.

Each logo was required to integrate the original Humankind hand logo at its centre and be sized and shaped appropriately to fit with the text of the original logo.

SOLUTION

All logos and designs were crafted in collaboration with the in-house historian, ensuring they were based on provided historical references to guarantee accuracy.

Consistent elements such as the corner motifs, thin rounded border, and noise effect on the background were incorporated to maintain coherence with previous logo iterations.

Prioritising contrast and readability, each design was fine-tuned to ensure optimal functionality across various formats and file sizes for digital marketing needs.

Additionally, validation by the Visual Brand Manager and Game Producer was conducted for every design to ensure adherence to the brand's art direction and meet all file specifications for seamless integration into the game.

All logos and designs were crafted in collaboration with the in-house historian, ensuring they were based on provided historical references to guarantee accuracy.

Consistent elements such as the corner motifs, thin rounded border, and noise effect on the background were incorporated to maintain coherence with previous logo iterations.

Prioritising contrast and readability, each design was fine-tuned to ensure optimal functionality across various formats and file sizes for digital marketing needs.

MISSISSIPPIAN LOGO

This logo was created for the update named after the Mississippian culture.

My role in this project was to create the logo and corner decoration designs.

References provided by the historian included images showcasing various potteries adorned with carved designs as well as depictions of the distinctive Mississippian “mound” constructions.

The motif of the serpent, drawn from one of the pottery references, was chosen as inspiration for the main logo due to its adaptability to form a circular shape, ideal for encompassing the hand logo at its centre. This design also immediately established a clear link to the Mississippian culture and the broader region.

Given the complexity of the serpent logo, an inverted, negative space design was employed to ensure readability and seamless integration into a background.

The eye motif from another pottery reference, along with the brick-like pattern, was used to create the corner decorations in the same inverted style to maintain readability.

This logo was created for the update named after the Mississippian culture.

My role in this project was to create the logo and corner decoration designs.

References provided by the historian included images showcasing various potteries adorned with carved designs as well as depictions of the distinctive Mississippian “mound” constructions.

Given the complexity of the serpent logo, an inverted, negative space design was employed to ensure readability and seamless integration into a background.

The eye motif from another pottery reference, along with the brick-like pattern, was used to create the corner decorations in the same inverted style to maintain readability.

ENHEDUANNA LOGO

This logo was created for the update named after Enheduanna, the first ever recorded writer.

My role in this project was to create the entire artwork, including the main logo, corner decorations, background and colour palette.

The references provided by the historian primarily consisted of Enheduanna’s stories carved into stone and artifacts depicting Enheduanna.

Drawing inspiration from the sharp, triangular shape of the writing in the carvings, a simplified version of this shape formed the outer ring of the main logo. This sharpness served as the guiding inspiration for the rest of the logo and the corner decorations.

The image of the written carvings served as the basis for the background, imparting the effect of the logo and corners being carved into stone themselves.

Inspired by Enheduanna's Sumerian heritage, the colour palette was based on an illustration in Humankind representing the Sumerian culture.

This logo was created for the update named after Enheduanna, the first ever recorded writer.

My role in this project was to create the entire artwork, including the main logo, corner decorations, background and colour palette.

The references provided by the historian primarily consisted of Enheduanna’s stories carved into stone and artifacts depicting Enheduanna.

The image of the written carvings served as the basis for the background, imparting the effect of the logo and corners being carved into stone themselves.

Inspired by Enheduanna's Sumerian heritage, the colour palette was based on an illustration in Humankind representing the Sumerian culture.

GEORGE SAND LOGO

This logo was created for the update named after George Sand, a renowned French writer who adopted this as her pseudonym.

My role in this project was to create the entire artwork, including the main logo, corner decorations, background and colour palette.

The references provided by the historian consisted of images depicting her handwriting, a quill, and a portrait of her.

The quill served as the focal point of the main logo, flanking each side, and connecting to form the outer ring by floral motifs inspired by the flowers adorning her hair in the portrait. The same floral motif was also used for the corner decorations.

The inner ring of the logo was inspired by her signature, as depicted in the images of her handwriting. It featured cursive Gs and Ss intertwined to create a script-like motif within the band.

Furthermore, the image of her writing served as the basis for the background. Colours and effects were applied to replicate the appearance of parchment to enhance the connection to her status as a writer.

This logo was created for the update named after George Sand, a renowned French writer who adopted this as her pseudonym.

My role in this project was to create the entire artwork, including the main logo, corner decorations, background and colour palette.

The references provided by the historian consisted of images depicting her handwriting, a quill, and a portrait of her.

The inner ring of the logo was inspired by her signature, as depicted in the images of her handwriting. It featured cursive Gs and Ss intertwined to create a script-like motif within the band.

SHACKLETON LOGO

This logo was created for the update named after Ernest Shackleton, an Irish explorer known for his explorations of Antarctica.

My role in this project was to create the entire artwork, including the main logo, corner decorations, background and colour palette.

References provided by the historian consisted of Shackleton’s gravestone and images from his expeditions in Antarctica.

The 9-pointed star symbol on his gravestone served as the primary reference for the main logo and corner decoration as its simplicity and symmetry made it ideal for this type of design.

The main logo was designed around the 9-point reference while the corner decoration was simplified to a 7-point motif to ensure readability given its smaller size.

An image of the icy Antarctic landscape was used as the basis for the background to represent Shackleton’s connection to Antarctica. Colours and effects were applied to evoke the coldness of this landscape.

This logo was created for the update named after Ernest Shackleton, an Irish explorer known for his explorations of Antarctica.

My role in this project was to create the entire artwork, including the main logo, corner decorations, background and colour palette.

References provided by the historian consisted of Shackleton’s gravestone and images from his expeditions in Antarctica.

The 9-pointed star symbol on his gravestone served as the primary reference for the main logo and corner decoration as its simplicity and symmetry made it ideal for this type of design.

The main logo was designed around the 9-point reference while the corner decoration was simplified to a 7-point motif to ensure readability given its smaller size.