BRAND SOCIAL MEDIA
Graphic Design
Graphic Design
YEAR
YEAR
2021 - 2025
2021 - 2025
CLIENT
CLIENT
Humankind
Humankind
ROLE
ROLE
Graphic Design
Graphic Design
LOCATION
LOCATION
Paris
Paris
BRIEF
BRIEF
Create social media assets for the official channels of Amplitude Studios and its video games Humankind (a historical strategy game) and Endless Dungeon (a character focused, space-western themed game).
Designs required strict adherence to brand guidelines, visual consistency with existing assets, and accuracy with in-game information and lore.
Assets needed to be optimised for specific social platforms and align with broader marketing campaigns, requiring workflows adaptable to production changes and high-volume posting schedules.
Promotional assets for digital events required adaptations of event illustrations across a range of asset formats.
Create social media assets for the official channels of Amplitude Studios and its video games Humankind (a historical strategy game) and Endless Dungeon (a character focused, space-western themed game).
Designs required strict adherence to brand guidelines, visual consistency with existing assets, and accuracy with in-game information and lore.
Assets needed to be optimised for specific social platforms and align with broader marketing campaigns, requiring workflows adaptable to production changes and high-volume posting schedules.
Promotional assets for digital events required adaptations of event illustrations across a range of asset formats.
DESIGN
DESIGN
Created series with reusable templates to ensure visual cohesion and production efficiency as well as to allow in-advance planning and flexibility in relation to schedule changes. Designs included adaptable frames to accommodate diverse asset formats (illustrations, WIP sketches, screenshots, UI icons) to ensure balanced compositions and visual uniformity.
Used predefined brand colours, fonts, and graphic elements across all assets to ensure adherence to visual guidelines. Delivered designs in platform-specific formats (1080×1080, 1920×1080, 1080x1920) and customised video thumbnails to be viewable in 1080x1920 or 1080x1080 format to adhere to platform technical requirements.
Collaborated closely with marketing, community, production and historian teams to ensure content was campaign-aligned, player-focused and accurate.
Created series with reusable templates to ensure visual cohesion and production efficiency as well as to allow in-advance planning and flexibility in relation to schedule changes. Designs included adaptable frames to accommodate diverse asset formats (illustrations, WIP sketches, screenshots, UI icons) to ensure balanced compositions and visual uniformity.
Used predefined brand colours, fonts, and graphic elements across all assets to ensure adherence to visual guidelines. Delivered designs in platform-specific formats (1080×1080, 1920×1080, 1080x1920) and customised video thumbnails to be viewable in 1080x1920 or 1080x1080 format to adhere to platform technical requirements.
Collaborated closely with marketing, community, production and historian teams to ensure content was campaign-aligned, player-focused and accurate.
GAME STATS
GAME STATS
INFOGRAPHICS
INFOGRAPHICS
VIDEO THUMBNAILS
VIDEO THUMBNAILS
CHARACTER CONCEPT ART
CHARACTER CONCEPT ART
GAMEPLAY TIPS
GAMEPLAY TIPS
INFOGRAPHICS
INFOGRAPHICS
GAME STATS
GAME STATS
COMMUNITY GAMES
COMMUNITY GAMES
EVENT PROMOTIONS
EVENT PROMOTIONS
PREVIOUS PROJECT
PREVIOUS PROJECT
NEXT PROJECT
NEXT PROJECT
HUMANKIND LOGOS
HUMANKIND LOGOS
ENDLESS DUNGEON SOCIAL MEDIA
ENDLESS DUNGEON SOCIAL MEDIA
